Brand new video and free track from systema solar! La Rana is the new single of Systema Solar’s soon to be released second album.
Grab the song right here
Directed by the VJ of the collective, Pata de Perro (Vanessa Gocksch), inspired by the chaotic situation that the Caribbean Coast lives in relation with waste disposal, it pictures the members of Systema as a crew of streetwalking “recicladores” (local and sometimes even prerrogative term to refer to “recyclators”) that seek for magical treasures in the depths of the city’s trash.
Shot in between two of the most important cities of the Coast, Barranquilla and Santa Marta, epicenters of Colombia’s psychedelic tropical culture, the video was conceived as part of a special project called Mi barrio sin basura: a local workshop given to the community of El Oasis in Santa Marta by Intermundos: Systema’s pioneering foundation for community empowerement and knowledge exchange. Living next to a dump, this neighborhood is roughly affected by the situation of waste disposal.
“Local ‘recicladores’ have embraced a mission that nobody else wants to assume”, manifests Pata de Perro. “An honorable and worthy mission. While we indulge in endless consuming and disposing without medition, threatening the planet more and more every day, these people are the only ones that are adressing the problem of waste disposal seriously. For the video, we did a scene in the local dump site where we met some of them. They told us about their work, there lives. It was very inspiring. We need to change how society looks at these people. We need to look at them as heroes.”
More than a song, La Rana is really an opportunity to activate a social media focused pro-recycling campaign. In the days following the release, fans of Systema Solar can share related content on the subject by using the hashtag #reciclandoconlarana.
One of the most eagerly awaited releases by the global scene in recent years, the second album of the heroes of the nu-Colombian sound will be released on the third trimester of 2013.